Why Starting a Company During a Recession Can Be a Smart Move

Derek Johnson
3 min readJan 3, 2023
Photo by Clark Tibbs on Unsplash

Starting a company is never an easy decision, and it can be especially intimidating during a recession. However, there are actually several reasons why starting a company during a recession can be a great opportunity.

First and foremost, a recession can be a great time to start a company because it can be easier to find talented employees. During a recession, many people are laid off or are seeking new job opportunities, which means that there is a larger pool of highly qualified and motivated candidates to choose from. In addition, because the job market is more competitive during a recession, many talented individuals may be willing to take a lower salary or take on more responsibilities in order to secure a job. This can be especially beneficial for a new company that may not have a large budget for hiring.

Another reason why a recession can be a good time to start a company is that it can be easier to secure funding. Many investors are hesitant to invest in startups during a strong economy because there are so many opportunities available, which can make it difficult for new companies to stand out. However, during a recession, the competition for funding may be less intense, which can make it easier for a new company to secure the resources it needs to get off the ground.

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Derek Johnson

Philosopher | AI Engineering | Formally @ Apple & Amazon